If you’re new to SEO and wondering how to get your website to appear on Google, On-Page SEO is your starting point. Whether you run a blog, a small business website, or an e-commerce store — these basic On-Page SEO techniques can help improve visibility and get more Indian traffic.
Here’s a beginner-friendly On-Page SEO checklist designed for Indian creators and businesses:
Use a Clear & Keyword-Rich Title Tag
Your title tag is the first thing Google and users see.
Example: Best Digital Marketing Course in Lucknow
Make sure it includes your main keyword and your location (if targeting local traffic).
Write a Compelling Meta Description
This short summary appears under your title in search results.
✔ Keep it under 160 characters
✔ Add your keyword + a call-to-action
✔ Example: Join our SEO training in Lucknow and grow your career. Enroll now!
Use SEO-Friendly URLs
Keep URLs short, readable, and include your keyword.
Bad: yourwebsite.com/page1?id=34
Good: www.inspizone.co.in/seo-course
Use H1, H2, H3 Tags Correctly
- Use only one H1 tag (main headline)
- Use H2 for subheadings
- Use H3 for bullet point titles or deeper topics
This helps Google understand your content structure.
Add Internal Links
Link to other relevant pages on your website.
✔ Helps Google crawl your site better
✔ Keeps users engaged longer
Example: Also check out our post on SEO Career Path in India: Skills, Salaries, and Job Growth in 2025
Optimize Images with Alt Text
Add descriptive alt text using your keywords so Google can “read” your images.
✔ Compress images to improve loading time.
Make Sure Your Site is Mobile-Friendly
Most Indian users access websites via mobile.
✔ Use a responsive design
✔ Test using Google’s Mobile-Friendly Test tool
Bonus Tips
- Use Your Main Keyword Naturally in the First 100 Words
- Add External Links to Trusted Sources
- Improve Page Speed
- Use Schema Markup (Optional but Helpful)
- Track with Google Search Console
Final Words
Mastering On-Page SEO doesn’t require coding or technical expertise. You just need a structured approach, good content, and a few smart tools. This checklist will help Indian beginners rank better, attract more traffic, and grow their digital presence.
Want to Learn SEO from Scratch?
Join our beginner-friendly SEO Course at Inspizone India Pvt. Ltd.
Call: +91 8586882849
Email: [email protected]
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