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Digital Marketing Training Course In Lucknow

Fees: ₹ 25000

Mentor-led Offline /Online

Duration : 6 months



Digital Marketing Training Course Syllabus

1. Introduction to Digital Marketing

Concepts, channels, digital vs traditional marketing, customer journey, funnels, KPIs, and industry tools overview.

2. Website Planning and Strategy

Domain, hosting, CMS overview (WordPress), website architecture, landing page structure, UX basics, and conversion-focused design.

3. Search Engine Optimization (SEO)

On-page optimization, keyword research, technical SEO, link building strategies, content optimization, schema, and SEO tools such as Google Search Console and Ahrefs.

4. Search Engine Marketing (SEM)

Google Ads dashboard, campaign creation, keyword match types, bidding strategies, ad copywriting, landing page alignment, and performance measurement.

5. Social Media Marketing (SMM)

Facebook, Instagram, LinkedIn, YouTube marketing strategies, content planning, audience targeting, ad creation, analytics, and remarketing.

6. Content Marketing

Content strategy, blog writing, storytelling, content funnels, keyword mapping, competitor analysis, and distribution strategies.

7. Email Marketing and Automation

Email list building, segmentation, automation workflows, drip campaigns, email copywriting, and platforms like Mailchimp or Sendinblue.

8. Analytics and Reporting

Google Analytics, tag installation, goal tracking, traffic analysis, attribution models, dashboards, and performance reporting.

9. E-commerce Marketing Strategy

Product listing optimization, catalog management, checkout optimization, e-commerce funnels, and marketplace marketing (Amazon, Flipkart).

11. Marketing Automation and AI Tools

Chatbots, CRM automation, AI content tools, workflow automation, and lead qualification tools.

12. Capstone Digital Marketing Project

Planning a full strategy, running ads, implementing SEO, creating content calendars, tracking analytics, and presenting performance reports.

Popular FAQs

A Digital Marketing Training Course teaches you how to promote products and services online using channels such as SEO, Google Ads, social media, email marketing, content marketing, and analytics. The course prepares you to run profitable digital campaigns and understand modern marketing tools.

Yes. The course starts from foundational concepts like website basics and gradually covers advanced skills such as paid ads, SEO, automation, and analytics. No prior marketing or technical knowledge is required.

You learn SEO, SEM (Google Ads), Social Media Marketing, Content Marketing, Email Marketing, Website Strategy, Analytics (Google Analytics, GSC), AI-based marketing tools, Lead generation techniques, and Digital campaign optimization.
You can apply for roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Google Ads Specialist, Content Marketer, Performance Marketer, Email Automation Specialist, or work as a freelancer.

A laptop is recommended for practical exercises. Most digital marketing tools such as Google Analytics, Search Console, Canva, Mailchimp, and several SEO tools offer free or trial versions, which are used during training.

You can apply for roles such as MERN Stack Developer, Full Stack Developer, React.js Developer, Node.js Developer, Backend API Developer, or JavaScript Developer, depending on your specialization and project portfolio.

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